News

Even before Meb Keflezighi won the Boston Marathon wearing a pair of Skechers, a brand not normally associated with running, the footwear company was winning big in the marketplace.

By Erin Nealy Cox, Stroz Friedberg

Pepsi is teaming up with multi-platform recording artist Prince Royce artist in a year-long, multi-faceted deal that includes support of his U.S. summer tour and a national ad campaign.

Earlier this year, Pepsi and Prince Royce teamed up to surprise New York fans with a free performance the week leading up to Super Bowl XLVIII. In addition, Prince Royce appeared in a Pepsi intermission spot that aired during this year's 56th Annual Grammy Award show.

The ANNpower Vital Voices Initiative is a partnership between Ann Inc., parent company of Ann Taylor and Loft, and Vital Voices Global Partnership to empower young women from across the U.S. with the leadership skills they need to affect global progress, invest in their communities and begin their journeys as the next generation of leaders.  

Rakuten Marketing experienced strong results for the first quarter of 2014 across all of its digital marketing channels.

The company especially highlighted the double-digit growth that advertisers realized through its affiliate, mobile and search marketing technology and services. Additionally, the company signed several new advertisers throughout the quarter that were either new to Rakuten Marketing, or have expanded their existing investments with the company to include additional marketing channels.

Minneapolis – SuperValu Inc. swung to a profit in the fourth quarter of fiscal 2014 from a net loss in the fourth quarter of the prior fiscal year. Net earnings were a better-than-expected $26 million, compared to a net loss of $1.41 billion a year earlier.

In addition, net sales rose 1.4% to $3.95 billion from $3.9 billion and same-store sales increased 3.5%. The substantial improvement in profits partially resulted from a significant decrease in charges and costs.

Innovation can take many forms and in the case of Reynolds Bakeware that form is a new oval pan designed specifically for baking fish.

Not that fish couldn’t be baked in one of the brand’s various other square or rectangular shaped disposable pans, but the new oval model is purpose built for fish and part of the new Bakeware line introduced last year.

Atlanta - Hooters of America LLC has activated Sparkfly to enhance and streamline the capabilities of its new HootClub loyalty program. Through the relationship with Sparkfly, Hooters will gain the ability to redeem digital promotions at any location, regardless of which POS technology is used.