News

Dodgeville, Wis. – Lands’ End is introducing the Lands' End "How to Spring" campaign. The print and online advertising campaign includes a "How to Spring" sweepstakes, offering people the chance to win a $1,000 spring shopping spree.

New York -- Net-A-Porter.com topped all competitors across all retail verticals for customer service in February, according to Stella Benchmarks. The retailer was particularly strong in fulfillment, besting all other retailers in both shipping and returns.

Net-A-Porter.com provided a pre-paid, adhesive return label in all orders handled by StellaService analysts. In addition, Net-A-Porter.com issued refunds in less than a week on average.

North Wilkesboro, N.C. – Lowe’s is partnering with lawn product provider Scotts and digital agency HelloWorld to run an online promotion tied to the NCAA “March Madness” college basketball tournament. By utilizing the rich engagement platform of HelloWorld, participants fill out a form to register and select who they think the final four teams in the tournament will be.

Fremont, Calif. -- The Men's Wearhouse has extended the expiration date of its tender offer for all outstanding common shares of Jos. A. Bank, in accordance with terms of the March 11 merger agreement. The offer and withdrawal rights are now scheduled to expire on April 9, 2014, unless further extended.

Walmart has borrowed a page from the playbook of Home Depot and Lowe’s with a new Spring seasonal promotion that leverages the equity of Black Friday.

Hearthside Food Solutions sold its 20 manufacturing plants and 150 brands to Wall Street investment bank Goldman Sachs and the private equity firm Vestar Capital Partners.

Most American’s missed seeing amputee Evan Strong win gold at the Paralympics in Sochi as Russian aggression toward Crimea and the Ukraine overshadowed the games. However, Strong gains another type of notoriety this Spring when he becomes the first para-athlete to grace the front of a Wheaties box.

Only 18 months into her job as Gap’s creative director and already Rebekka Bay is the focus of a cover story in the most recent issue of Bloomberg Businessweek about, “making Gap matter again.”
 

Sizable new standalone sections of Disney brand consumer products have been created at 15 stores worldwide operated by the Army & Air Force Exchange Service (AAFES).

The merchandising initiative, dubbed “Disney at the Exchange” features a wide range of Disney, Marvel and Star Wars products and will be available in 15 AAFES installations by this summer. The assortment will include dolls, action figures, role play items and clothing, as well as toys and other merchandise tied to current Walt Disney Company theatrical releases and television content.

Personalized weather provider Poncho has developed an innovative way to monetize its content through a shopper marketing initiative with the Duane Reade division of Walgreens.

In a pilot program with Duane Reade, users of the Poncho service who sign up to receive weather updates tailored to their preferences via text or email will also receive promotional incentives from Duane Reade. The program is targeted to New York metropolitan area consumers where Duane Reade’s more than 250 stores are concentrated.