News

Study: Mobile Father’s Day traffic jumps
Armonk, N.Y. – When consumers look for Father’s Day gifts, they increasingly are doing so on the go. According to new IBM Digital Analytics Benchmark data, mobile accounted for more than 48% of all online Father’s Day traffic in 2015.

This figure was just shy of desktop, which claimed 51.7%, a far slimmer gap than 2014. For sales however, desktop remains supreme, accounting for 74.3% of sales (compared to 25.7% for mobile) and driving average order values of $115.12, compared to mobile devices at $93.14.
Staples gets shoppers ready for back-to-school
Staples is getting an early start on back-to-school season with the debut of new products and promotions.

The retailer wants to help parents get their kids ready for the new school year with the hottest trends ranging from the latest graphic or camouflage patterns in new colors, to products that provide a life-changing impact or exclusive products that were designed with the help of students.

Coupon provider launches holograph campaign

New York – The in-store experience is getting a lot more high tech for customers at select Price Chopper, Kmart and Food Lion stores. News America Marketing (NAM), a publisher of coupons in the U.S. and Canada, has launched a new in-store holographic display campaign around soccer.
Twitter makes finding products easier

San Francisco – In its latest step toward becoming more of a commerce platform, Twitter is testing two new ways to make finding content about products easier. The first pilot is of a new way to surface and organize relevant Tweets about products and places on dedicated pages.

These pages will feature images and video about the product alongside information such as a description, price, and an option to buy, book, or visit the website for more information. Twitter is starting to experiment with a small number of products and places.
NRF recognizes retail’s top cops

The National Retail Federation is recognizing the nation's top law enforcement officers with the organization's annual loss prevention awards.

Recipients of the Ring of Excellence, Law Enforcement Retail Partnership and Retail Case of the Year will be honored during an awards ceremony at NRF PROTECT, the retail industry’s largest event for retail loss prevention executives in North America.
Survey: H-E-B brings out positive emotions

Waban, Mass. – Grocery retailer H-E-B produces a positive emotional reaction with consumers. Based on a study of 10,000 U.S consumers, H-E-B, Publix, Chick-fil-A, and Trader Joe's took the top four spots in the 2015 Temkin Emotion Ratings, which rates how customers feel about their interactions with 293 companies across 20 industries.
Report: Alibaba will pull plug on 11Main

Hangzhou, China – Chinese e-commerce company Alibaba Holding Group Inc. will reportedly pull the plug on its 11Main U.S. specialty e-commerce site. According to TechCrunch, Alibaba plans to fold 11Main into New York-based social shopping platform OpenSky.
New app connects moms to manufacturers

Sunnyvale, Calif. – Retailers who target a consumer base of moms have some new competition. PatPat is a new, free-to-download app for iOS and Android that brings moms direct access to manufacturers of clothing, toys, electronics and home goods at a price that is up to 90% less than traditional retailers.
It's show time for Pebble smartwatch

A major U.S. retailer has launched preorders for the Pebble Time, just days after the Apple Watch became available at Apple's own retail stores.

Best Buy is selling red, white and black versions of the Time for $200 each. The retailer has yet to say when the watch will be available for in-store shopping. The smartwatch is available for sale only through the manufacturer and Best Buy.
NRF: Back-to-school spending on upswing

Washington, D.C. – Back-to-school spending for both K-12 and college students is on the upswing this year. According to a study of more than 6,400 adults with children in K-12 and college conducted by the National Retail Federation (NRF) and Prosper Insights, 29% of K-12 households plan to spend more in the current year than the previous year, as do almost 30% of college households.