News

A study of 10,000 U.S. consumers revealed H-E-B, Publix and Trader Joe's are tops when it comes to making customers feel delighted.

New York - Consumers are continuing to abandon national food, beverage and household brands. According to Deloitte's annual American Pantry Study of more than 354 brands across 34 product categories, nearly three in four (73%) consumer packaged goods (CPG) categories show an overall decline in their brands' "must-have" status, meaning that shoppers would purchase whether on sale or not.

CVS Health has selected a DigitasLBi executive to be its next marketing chief.

Seattle – Nordstrom Inc. plans to open Nordstrom Rack at Waikiki Trade Center in Honolulu, Hawaii. The approximately 34,000-sq.-ft., two-level store is scheduled to open in spring 2016.

The property was acquired by Coastwood Capital Group, LLC in late 2013.

It doesn't really matter whether shoppers are familiar with hoops star Emmanuel Mudiay yet, because Foot Locker is launching a campaign that explains everything.

The specialty athletic retailer has launched a YouTube video campaign called "Life Changes After the Draft" – a series of four, 15-second commercials with Under Armour featuring top-NBA Draft prospect Emmanuel Mudiay.

Fast growing Internet retailer Wayfair is debuting its latest innovative marketing campaign by way of a song.

The company has partnered with country singer-songwriter Ashley Monroe and premiered her new song, Bombshell, on Wayfair.com, as well as the makeover of the singer's writer's room.

Wayfair teamed up with both Monroe and interior designer, Brad Ramsey, on the redesign of her Nashville-based writer’s room—an inspiring and creative space featuring a variety of Wayfair products.

The trajectory of gift card sales is a true testament to their importance at given points in the calendar. Smart retailers have ramped up their gift card offerings both in the store and online; and from the recipients’ point of view, we know from our consumer research that gift cards rank as the No. 1 preferred holiday gift, and have done so for the last eight years — above and beyond any other gift — because they offer customers unlimited selection, pure convenience and personal choice.

Enter promotions

Last week, my retail technology-related travels took me closer to home than usual – to Boston, the city where I was born and still live within a reasonable drive. I visited the old homestead to attend the official opening of the CVS Health’s new Digital Innovation Lab. CVS officials did a fine job explaining the mission of the lab and giving the audience a sneak peek at some of their work.