News

Big Lots is targeting Hispanic shoppers with a new Spanish language information hub for Latino customers. 

Big Lots Latino, which provides culturally relevant information including tips and ideas on home decor, beauty & health, food & recipes, and crafts, is just one additional way the company is diversifying its multicultural outreach to this rapidly growing segment of the U.S. population

The trajectory of gift card sales is a true testament to their importance at given points in the calendar. Smart retailers have ramped up their gift card offerings both in the store and online; and from the recipients’ point of view, we know from our consumer research that gift cards rank as the No. 1 preferred holiday gift, and have done so for the last eight years — above and beyond any other gift — because they offer customers unlimited selection, pure convenience and personal choice.

Enter promotions

Last week, my retail technology-related travels took me closer to home than usual – to Boston, the city where I was born and still live within a reasonable drive. I visited the old homestead to attend the official opening of the CVS Health’s new Digital Innovation Lab. CVS officials did a fine job explaining the mission of the lab and giving the audience a sneak peek at some of their work.

Ann Arbor, Mich. – A no-hitter is an exciting event for baseball fans. For digitally connected baseball fans who also love pizza, no-hitters just got more exciting.

Domino’s Pizza and Major League Baseball (MLB) are extending an omnichannel partnership that provides free pizzas to the first 20,000 registered MLB.com users who visit a dedicated MLB.com/dominos page and log in. The offer is redeemable for carryout pizzas only and available for five consecutive days or until 20,000 codes are given away.

It doesn't really matter whether shoppers are familiar with hoops star Emmanuel Mudiay yet, because Foot Locker is launching a campaign that explains everything.

The specialty athletic retailer has launched a YouTube video campaign called "Life Changes After the Draft" – a series of four, 15-second commercials with Under Armour featuring top-NBA Draft prospect Emmanuel Mudiay.

Fast growing Internet retailer Wayfair is debuting its latest innovative marketing campaign by way of a song.

The company has partnered with country singer-songwriter Ashley Monroe and premiered her new song, Bombshell, on Wayfair.com, as well as the makeover of the singer's writer's room.

Wayfair teamed up with both Monroe and interior designer, Brad Ramsey, on the redesign of her Nashville-based writer’s room—an inspiring and creative space featuring a variety of Wayfair products.

The Walmart Foundation is making a big statement in support of free school meal and education programs.

The organization will give away $15.5 million in grants to seven national nonprofits to support free meal and nutrition education programs this summer and throughout the school year. The programs in more than 7,700 communities across the country will help over 1 million low-income children and their families gain access to critical meals and teach them how to cook and eat healthy together.