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  • Allen Edmonds’ ‘Gone in Seconds’ online promotion

    Port Washington, Wis. -- Allen Edmonds, the 93-year-old premium men’s shoe brand, is embracing the digital age.

    The company is offering its first-ever “Factory Seconds” flash sale on its web site. The seven-day-long sale starts June 26 and ends on July 2.

  • Nielsen navigating new package design territory

    Nielsen knows what makes brand marketing effective and now the company is applying its consumer communications expertise to the world of packaging.

    Nielsen Design Navigator is the name of a new creative enablement tool the company contends helps marketers improve the in-market effectiveness of package design.

    Nielsen is known as a leader in marketing effectiveness, innovation forecasting and in-market success but the introduction of the Design Navigator is new territory. Why the company has made the move is understandable.

  • NRF: July 4 spending looks bright

    Washington, D.C. – Americans are feeling patriotic as July 4 approaches and putting their wallets where their feelings are. According to the National Retail Federation (NRF) 2015 Independence Day Survey conducted by Prosper Insights & Analytics, more than 156 million consumers, or 64% of those celebrating, are planning to take part in the July 4 holiday by attending a cookout, picnic or barbecue, spending an average of $71.23 per household, up 4% from $68.16 in 2014.

  • Bass Pro set to open 10th Florida store

    Bass Pro Shops will soon be fishing for new customers in Florida, as the retailer has set a date for its opening in the Tampa Bay area.

    According  to WFLA in Tampa, the retailer says it will open its doors at 10501 Palm River Rd. in Tampa on July 29.

  • Rite Aid shareholders pull back CEO parachute

    Camp Hill, Pa. – Shareholders of Rite Aid Corp. have voted to tighten the reins of the “golden parachute” payment CEO John Standley will receive if the company is acquired and he loses his job as a result. Standley had previously been slated to receive $42 million in such an event, including $31.6 million in vested equity.

  • Ex-Walgreens exec to be digital chief at Lululemon

    Lululemon Athletica has named a former Walgreens executive as the athleisure company's next digital chief.

    Lululemon announced that Miguel Almeida will be executive vice presiden-digital when he starts with the company in mid-July. He will report to the company’s CEO, Laurent Potdevin.

  • Connected Solutions (Sears), San Bruno, California

    Sears's new “Connected Solutions” flagship is located at The Shops at Tanforan, a shopping center in San Bruno, California. The 4,000-sq.-ft. store is designed to simplify the way people shop for their connected home.
     
    Designed as rooms of a home, the store features a living room, kitchen, nursery, workout room, garage and outdoor area where consumers can experience first-hand the benefits of smart technology.   It is organized in four categories: Simply Entertaining; Simply Fit; Simply Automated; and Simply Secure.
     

  • It's the season to put your game on at GameStop

    GameStop is kicking off summer in a big way with a five-week Twitter contest aimed at increasing customer engagement.

    The contest, called #SummerAtGameStop, is a five-week contest series designed for gamers to share their personal stories on how video gaming brings fans together to create unique friendships and lifelong relationships. The program encompasses five themed weeks: Never Met, Romance, Reunited, Game Night, and Rematch.

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