-
Rakuten launches global scholars program
E-commerce site Rakuten is expanding its corporate social responsibility efforts with several scholarship opportunities in Japan and around the world.
The cornerstone of its new efforts is its Global Citizens Summit, which will bring together 24 students from around the world at Boston’s Harvard Faculty Club from Aug. 2 to 9. The summit is being hosted with assistance from nonprofit Global Citizens Initiative, which works to build leaders among students, and the participants will meet throughout the week to discuss global issues.
-
Walmart adds stronger digital kick to BTS promo
Walmart kicked off its back-to-school promotional effort the way it does every seasonal selling initiative – with a big emphasis on low prices – but added a stronger digital component this year.
The retailer sought to bring a bit of Black Friday and Cyber Monday magic to its back-to-school efforts with a series of price cuts and limited duration offerings designed to generate sales and drive traffic to its stores and Web site.