News

Canadian Tire rallies around the flag with omnichannel campaign
Toronto – Canadian Tire Corp. is rallying around a flag that contains no controversy with a new omnichannel promotional campaign. To celebrate the upcoming July 1 Canada Day holiday, Canadian Tire has posted a promotional video on YouTube using the hashtag #FlyYourCdnFlag.

Canadian Tire is encouraging consumers to post photos and videos on social networks such as Twitter, YouTube and Instagram using the #FlyYourCdnFlag hashtag.
Tech Guest Viewpoint: Is Your Cloud App ‘Saas-querading’?
While Mardi Gras celebrations ended earlier this spring, there are many software vendors that still have the Mardi Gras masks on as they pretend their cloud apps are SaaS – they are “SaaSquerading”(phrase coined by blogger Brian Sommer). There is a distinct difference between cloud computing and Software as a Service (SaaS) and it’s important for professionals to know why the difference matters.

Nielsen navigating new package design territory

Nielsen knows what makes brand marketing effective and now the company is applying its consumer communications expertise to the world of packaging.

Nielsen Design Navigator is the name of a new creative enablement tool the company contends helps marketers improve the in-market effectiveness of package design.

Nielsen is known as a leader in marketing effectiveness, innovation forecasting and in-market success but the introduction of the Design Navigator is new territory. Why the company has made the move is understandable.
Finish Line races ahead

Indianapolis – The Finish Line Inc. finished ahead of Wall Street expectations for profit and revenue in the first quarter of fiscal 2016. Net income rose 29% to $13.73 million from $10.65 million in the prior year period.

A higher gross profit, as well as significantly lower impairment and store closing charges, drove the increase in net income. Net sales grew 9% to $443.39 million from $406.53 million. Same-store sales at the Finish Line banner increased 5.5%.
Bass Pro set to open 10th Florida store

Bass Pro Shops will soon be fishing for new customers in Florida, as the retailer has set a date for its opening in the Tampa Bay area.

According to WFLA in Tampa, the retailer says it will open its doors at 10501 Palm River Rd. in Tampa on July 29.
Kroger offers stock split, higher dividend

Cincinnati – The Kroger Co. is responding to explosive financial performance with a two-for-one stock split, dividend increase and share buyback program. Kroger has delivered double-digit compound growth in its dividend since it was reinstated in 2006, and expects further growth.
Ex-Walgreens exec to be digital chief at Lululemon

Lululemon Athletica has named a former Walgreens executive as the athleisure company's next digital chief.

Lululemon announced that Miguel Almeida will be executive vice presiden-digital when he starts with the company in mid-July. He will report to the company’s CEO, Laurent Potdevin.
Allen Edmonds’ ‘Gone in Seconds’ online promotion

Port Washington, Wis. -- Allen Edmonds, the 93-year-old premium men’s shoe brand, is embracing the digital age.

The company is offering its first-ever “Factory Seconds” flash sale on its web site. The seven-day-long sale starts June 26 and ends on July 2.
It's the season to put your game on at GameStop

GameStop is kicking off summer in a big way with a five-week Twitter contest aimed at increasing customer engagement.

The contest, called #SummerAtGameStop, is a five-week contest series designed for gamers to share their personal stories on how video gaming brings fans together to create unique friendships and lifelong relationships. The program encompasses five themed weeks: Never Met, Romance, Reunited, Game Night, and Rematch.
5 new imperatives for retail CMOs

Talk about a perfect storm. As if the role of the CMO isn’t changing fast enough in all industries, the retail industry itself is undergoing major disruption and rapid transformation. As a result, retail CMOs certainly have their work cut out for themselves.

While by no means a comprehensive action plan, this article addresses five key imperatives that sit squarely in the eye of this storm.