-
Batteries Plus Bulbs powers omnichannel store connection
Hartland, Wis. – Batteries Plus Bulbs, a 650-store chain specializing in batteries, lightbulbs and personal electronics repair, has a fairly traditional offering of products and services. But that doesn’t stop the retailer from delivering a modern omnichannel customer experience.
“We’re a needs-based business,” said Jayson Serrault VP of omnichannel marketing and analytics, Batteries Plus Bulbs. “Customers come to us with a specific need that has some sense of urgency and immediacy.”
-
California Gurl is H&M's holiday spokeswoman
It may be the middle of summer, but H&M executives have the busy Christmas shopping season on the brain: The retailer has already selected its holiday campaign spokeswoman.
Katy Perry announced on Instagram Thursday that she would appear in the retailer's 2015 holiday campaign.

