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Walmart prepares to expand Price First nationwide
Walmart plans to launch its opening price point private label, Price First, nationwide in late third quarter.
The Price First line has focused primarily on consumables, as peanut butter, baking mixes and condiments are among the items being offered on the first tier of a good, better, best marketing strategy. Walmart has piloted the Price First line across 400 stores in the Southeast since last fall and will now be expanding distribution across its entire store base.