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Primark makes fast fashion move in Northeast
Leading European apparel retailer Primark is so confident its brand of fast fashion will appeal to American shoppers it has leased a 677,000-sq.-ft. distribution center to support its new stores opening this month.
The first Primark store opens on Sept. 10 in Boston and will be followed by a second opening in November at the King of Prussia mall in Philadelphia. Six additional openings are planned before year end in Burlington and Braintree, Mass., Danbury, Conn., Freehold, N.J., Willow Grove, Pa. and Staten Island.
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Tech Guest Viewpoint: Is Q1 your biggest holiday opportunity?
As many of us grasp at the last moments of summer, those in the retail industry have one eye on the end of the year -- the time between November and December. It makes sense: holiday shoppers spent over $616 billion dollars just last year between Black Friday and Christmas. And while the ample time and resources spent on these two annual marketing priorities is certainly deserved, it is easy to put all of our eggs in this basket, accidentally neglecting the major retailing opportunity just around the corner -- the first quarter.

