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  • How to Cater to Gen Z this Holiday Season

    Although they are young, Generation Z has considerable buying power and influence. Gen Z will account for 40% of all consumers by the year 2020. Tweens today wield $43 billion in annual spending and influence another $150 billion.

  • Pinterest makes buying even easier

    Another day, another social network makes it easier for consumers to purchase goods without leaving a retailer’s social page.

    Pinterest is adding three major new e-commerce platforms and a whole bunch of retailers to its existing “Buyable Pins” feature.

  • Welcome to Connected Retail

    Welcome to Connected Retail a new newsletter from Chain Store Age covering the intersection of customer and channel connectivity.

  • Another reason for shoppers to flock to the Container Store

    The Container Store attracts a lot of loyal customers, and soon those shoppers will have another reason to buy more closet organizers and kitchen jars, thanks to a partnership with Synchrony Financial.

    The retailer announced a new, multi-year agreement with Synchrony Financial to offer a private label credit card program for customers. The card will be available for use in the retailer’s stores and online and is scheduled to launch in the spring of 2016.

  • American Apparel files Chapter 11

    In a not unanticipated move, American Apparel filed for bankruptcy protection in Delaware on Monday. But the company said its stores will not be affected by the filing, and no store closings or layoffs were announced.

    The Los Angeles-based retailer, which has not reported a profit since 2009, has been struggling under the weight of big debts sluggish sales and a protracted — and costly — legal battle with its founder and ousted CEO, the controversial Dov Charney.

  • Naturalizer showcases real families in campaign

    Naturalizer is looking to engage with its core shopper on an emotional level by launching a digital marketing campaign that focuses on how style transcends generations.

    The Naturalizer brand plans to feature the special bond between mother and daughter in this omnichannel campaign, as seen through the Durso, Sambucini and Baker families. Each family has styled a different Naturalizer shoe – with mother and daughter adding their own twist.

  • Another retailer offers big holiday layaway incentives

    GameStop has joined a growing list of retailers offering a new incentive for a vast segment of consumers to start thinking about holiday shopping: a comprehensive layaway program.

    The company has joined Kmart, Walmart and other retailers in launching an enhanced layaway program in the past few weeks designed to help shoppers access the hottest gifts of the season.

  • And the top omnichannel retailers are ...

    Retailers wondering who among their peers is an omnichannel leader have an answer.

    The new Omnichannel Retail Index from the National Retail Federation and e-digital consultancy FitforCommerce identifies the top performers among 120 retailers in several key areas of omnichannel commerce. The areas include showing in-store product availability, multidevice/platform shopping experience, email and loyalty marketing programs, delivery to customer, and customer returns.

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