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Twitter in pilot to deliver discounts via Tweets; offers redeemable in stores
New York - Twitter keeps on coming up with new ways to let advertisers connect with consumers—and now it’s moving into the brick-and-mortar space. In its first On Tuesday, the social media giant launched a pilot for a new feature called Twitter Offers, which enables brands and companies to create card-linked promotions and share them directly with Twitter users. The user can redeem the discount simply by paying with the synced card in the retailer’s physical store or online shop.

