Former Bon-Ton, Lord & Taylor CEO takes top spot at luxury brand

A veteran retailer has taken the reins at Vince, a leading-edge contemporary fashion label and retailer.



The company named Brendan L. Hoffman as CEO, effective immediately, replacing interim chief. He is the former chief executive and president of The Bon-Ton Stores Inc, a position he held from February 2012 to August 2014. Prior to that, Hoffman was CEO and president of Lord & Taylor.



Earlier, Hoffman served six years as president and CEO of Neiman Marcus Direct, where he oversaw the growth of neimanmarcus.com and the launch and growth of bergdorfgoodman.com. He also served as VP of Neiman Marcus’ Last Call clearance division and as a divisional merchandise manager of Bergdorf Goodman.



At Vince, Hoffman replaces interim CEO Mark Brody, who will continue to serve on the company’s board. Founded in 2002, Vince operates 34 stores, 12 outlet locations and an e-commerce site. Its products are also sold in stores around the globe.



"Brendan is an extremely talented leader, and with more than 25 years in the retail industry, he brings a wealth of knowledge and experience to Vince,” said Marc Leder, chairman of the board at Vince. “We believe that his strong merchandising skills, in-depth knowledge of the department store channel, and e-commerce experience make him an excellent choice for chief executive officer.”