The Container Store is cutting its guidance for the year after the company says expenses led it to report a loss in the third quarter.
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Kmart promotes fun, fitness, loyalty
Kmart is launching a new social media campaign called “Fit in the Fun” that promotes the enjoyment of healthy activities while also engaging members of its Shop Your Way loyalty program.
The program includes a dedicated Fit in the Fun website as well as a #FitintheFun hashtag campaign. In addition, celebrity fitness instructor Jillian Michaels (who has an established relationship with Kmart) offers online tips and also sells branded merchandise on the new site.
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Mall operator reaches out to shoppers
Mall operator General Growth Properties (GGP) is looking to get in touch with customers in a new and very personal way.
GGP has selected Mobiquity to be the provider of beacon-based advertising services for select malls in its U.S. portfolio, including Tysons Galleria (Washington D.C.), Glendale Galleria (Los Angeles), Water Tower Place (Chicago) and Ala Moana Center (Honolulu).