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  • eBags opens new customer targeting effort

    Online specialty luggage retailer eBags is looking to attract “new” shoppers with what has come to be considered an “old” technology platform.

    eBags is deploying the Criteo Dynamic Email solution to pair anonymous behavioral data with third-party, permission-based email addresses from Criteo’s publisher network. As a result, the retailer can re-engage consumers it has previously targeted with social media and display advertising, as well as reach new customers who have demonstrated an interest in its brand and/or products.

  • Forever 21 seamlessly credits loyal customers

    With a young, trend-conscious customer base, Forever 21 needs to cater to shopper demand, in and out of the store.

    The Los Angeles-based, 760-store-plus specialty apparel retailer is extending this seamless, customer-centric approach to how it offers customers credit. Forever 21 is partnering with marketing and loyalty solutions provider Alliance Data Systems Corp. to provide private label and co-branded credit card services that are integrated with its loyalty program.

  • Survey: The more channels the better for marketers

    When it comes to marketing, retailers should adopt a truly “omnichannel” approach.

    According to a new consumer survey from digital marketing firm Fluent, “The Omnichannel Advantage,” consumers who are reached through a greater number of channels make in-store and online purchases from their favorite retailers more frequently.

  • Kipling to unveil digitally savvy store concept

    Personalization, retail bots and social media will play key roles in a new store concept from Kipling North America.

    The maker of lightweight luggage and other accessories will unveil its first interactive store format on May 20, at Disney Springs, Walt Disney World Resort, Orlando, Florida.

    The new store is designed to offer customers a unique and personalized shopping experience, with array of inventive “activations” offered throughout the space. It will be in the Town Center part of Disney Springs.

  • Nordstrom expands loyalty to be omnichannel

    Nordstrom Inc. is known for providing the best customer experience, and is now applying that ethos to its customer loyalty program.

    The department store retailer is expanding its Nordstrom Rewards loyalty program to allow members to earn benefits regardless of how they choose to pay for purchases across its store, outlet store or digital channels.

  • Special Report: Best Practices in Floor Care

    Recent advances in floor care technology have made matters more complex, as retailers must decide what combination of cleaning procedures provide the best value. Today’s retail Facility Manager must determine the materials (from machinery to matting), the schedule (daily, weekly, monthly and even yearly), and the
  • Help wanted: Francescas seeks CEO

    Francesca’s Holdings is looking for a new CEO after the abrupt departure of former Chairman, President and CEO Michael Barnes and weaker than expected first quarter guidance caused the company’s shares to plummet.
  • Momentum 2016: The supply chain goes digital

    The Momentum 2016 conference held by Manhattan Associates May 15-17 in Orlando, Florida offered attendees plenty of insightful sessions and interesting information about how omnichannel commerce is affecting the supply chain. First, let’s review some data points shared by Brendan Witcher, principal analyst, e-business and channel strategy, Forrester Research:
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