News

Twitter makes finding products easier
San Francisco – In its latest step toward becoming more of a commerce platform, Twitter is testing two new ways to make finding content about products easier. The first pilot is of a new way to surface and organize relevant Tweets about products and places on dedicated pages.

These pages will feature images and video about the product alongside information such as a description, price, and an option to buy, book, or visit the website for more information. Twitter is starting to experiment with a small number of products and places.
Darden plans to place 430 stores in REIT
Orlando, Fla. - Darden Restaurants Inc. plans to separate a portion of its real estate assets through a combination of sale leaseback transactions and a new, publicly traded real estate investment trust ("REIT"). Under the plan, Darden will transfer approximately 430 of its corporate stores to the REIT, with substantially all of the REIT's initial assets being leased back to Darden.

Room & Board aligns stores, online with Salesforce

Minneapolis – Furniture retailer Room & Board has aligned its online and in-store customer experience with Salesforce Marketing Cloud’s predictive digital marketing capabilities. Room & Board has improved the customer experience and delivered more relevant information, which in turn has increased the average order value by 16% and delivered a 2,900% ROI payback during a two-month period.

This has resulted in a significant increase in online sales and improved loyalty.
Study: Mobile Father’s Day traffic jumps

Armonk, N.Y. – When consumers look for Father’s Day gifts, they increasingly are doing so on the go. According to new IBM Digital Analytics Benchmark data, mobile accounted for more than 48% of all online Father’s Day traffic in 2015.

This figure was just shy of desktop, which claimed 51.7%, a far slimmer gap than 2014. For sales however, desktop remains supreme, accounting for 74.3% of sales (compared to 25.7% for mobile) and driving average order values of $115.12, compared to mobile devices at $93.14.
Tech Guest Viewpoint: Four Reasons to Keep Email Marketing On-Premise

Cloud computing has become nearly ubiquitous, but are retailers making the best use of cloud services when it comes to managing sensitive customer data? Deciding what customer data should be stored in the cloud and what data should be stored on-premises behind a company’s firewall is a question every retail company has to grapple with.
NRF recognizes retail’s top cops

The National Retail Federation is recognizing the nation's top law enforcement officers with the organization's annual loss prevention awards.

Recipients of the Ring of Excellence, Law Enforcement Retail Partnership and Retail Case of the Year will be honored during an awards ceremony at NRF PROTECT, the retail industry’s largest event for retail loss prevention executives in North America.
Disney, Ralph Lauren among most 'patriotic' brands

Disney and Ralph Lauren are among the iconic American brands consumers consider the most "patriotic," according to a new survey.
Saatchi & Saatchi getting a new leader

Shopper marketing firm Saatchi & Saatchi X has promoted one of its senior executives to be its next president.
Staples gets shoppers ready for back-to-school

Staples is getting an early start on back-to-school season with the debut of new products and promotions.

The retailer wants to help parents get their kids ready for the new school year with the hottest trends ranging from the latest graphic or camouflage patterns in new colors, to products that provide a life-changing impact or exclusive products that were designed with the help of students.
Whole Foods kicks off a healthy summer

Whole Foods Market is kicking off summer with a slew of promotions designed to appeal to the shopper who keeps a healthy lifestyle.

From June 24 to June 30, the retailer’s Whole Body departments will host events, classes, demonstrations and promotions* to showcase Whole Foods Market’s large selection of active living products—from protein powders and superfoods to sun-care and reusable water bottles.
CVS Health has a new marketing chief

CVS Health has selected a DigitasLBi executive to be its next marketing chief.
Sam's Club launches a 'shocking' way to save

As competition for online sales becomes ever more aggressive, Sam’s Club has unveiled a "shocking" new promotion to attract shoppers to its website.

The retailer is launching a program called Shocking Values, which will offer daily deals at SamsClub.com with up to 60% off regular retail prices on brands consumers know and love.