ECRM taps media veteran Wayne Bennett to lead retail development

Efficient Collaborative Retail Marketing (ECRM), a leader in business innovation and technology, has hired retail business-to-business media veteran Wayne Bennett as senior VP, retail to lead business process initiatives between the retail industry and the supplier community that serves them.



“Bennett’s business media background and expertise is perfectly aligned with ECRM’s vision to extend its services and technology platforms to better support many aspects of the buying process,” said Greg Farrar, CEO of ECRM. “His knowledge of the retail industry and experience will extend our engagement with retail buyers and suppliers year-round.”



Bennett’s career at Drug Store News has spanned 20 years, with increasing job responsibilities including most recently, Group Publisher, Drug Store News and Managing Director, Health Events Live. As group publisher, Bennett was responsible for business management, overall strategy and broad based industry relationships among retailers, suppliers and service providers within the retail pharmacy, consumer health care and packaged goods industry. During his tenure at Drug Store News, Bennett helped develop many content initiatives and awards programs in conjunction with the ECRM team.



"I am excited to be part of this great ECRM brand that serves the industry well. I’m looking forward to joining the effort in taking ECRM’s assets and capabilities to the next level to better serve the industry now and into the future,” said Bennett.