Meijer is ringing in the new year by marking a major milestone.
The retailer announced that its free prescription program has hit 30 million prescriptions dispensed – 6 million alone in 2015 – since October 2006 when the program launched.
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Consumers can join the Twitter brand conversation
A new feature on Twitter will let advertisers engage consumers more directly than ever before.
For many years, Twitter has offered advertisers a service called Promoted Tweets that puts their tweets at the top of users’ content stream with images, videos and/or hashtags encouraging retweets, likes and follows. Now, Twitter is expanding the capability it gives advertisers to directly engage consumers with an offering called “conversational ads.”
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Holiday Recap: Top Five Customer-Engaging Omnichannel Campaigns
As we wrap up another holiday season, it’s time to review some of the most innovative and successful omnichannel promotions launched by retailers.
Some of these promotions were brand new, some were updated versions of established favorites. And some directly drove purchases while others built brand awareness and general holiday goodwill. But all five of the selected campaigns engaged customers in ways that should help boost loyalty long after holiday cheer fades.
Harry & David