-
Apparel retailer launches first mobile app in Europe
Tommy Hilfiger is giving European customers a new way to connect with its brand. The specialty apparel retailer joined forces with PredictSpring to launch a mobile app targeting the European market. The app will enable consumers in 17 countries to log into their Hilfiger Club loyalty accounts, and receive personalized messages, promotions and event invitations. -
Study: Most retail associates will use mobile solutions within three years
More retailers are putting mobile devices into their associates’ hands. Momentum is so strong that within three years, 89% of retailers will give their associates access to mobile solutions, according to “The Mobile World of Retail,” a report from Boston Retail Partners. BRP surveyed the top North American retailers to explore the current state of how mobile technology is shaping retail capabilities, priorities and processes.

