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Mr. Pickle’s Sandwich Shop deploying self-service kiosks

Mr. Pickles kiosk
A self-ordering kiosk at Mr. Pickle's.

A growing premium sandwich chain is outfitting stores with cashierless payment technology and digital menu boards.

Mr. Pickle’s Sandwich Shop will roll out Samsung kiosks equipped with Grubbrr self-ordering software and integrated with its existing PAR POS system. In addition, the retailer will implement Samsung digital menu boards, also connected to its POS platform.

With these new solutions, Mr. Pickle’s aims to enhance operational efficiency and customer experience across its growing network of more than 60 franchised locations. Specific goals for the rollout include reduced wait times and increased average ticket sizes resulting from intelligent upselling features.

In addition, the Grubbrr software will capture and analyze data from customer interactions with the Samsung kiosk, such as customer order patterns and popular menu items. Mr. Pickle’s can then leverage these insights to optimize menu design, minimize waste and enhance the effectiveness of the digital menu boards.

[READ MORE: Caesars Superdome deploys self-ordering kiosks in time for Super Bowl]

Positioned as the first thing customers see upon entering, the menu boards deliver real-time updates to menu items and pricing via integration with the POS system.

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“At Mr. Pickle’s, we are always looking for innovative ways to enhance our operations and provide the best experience for our customers,” said Chris Schefler, COO, Mr. Pickle’s Sandwich Shop. “Grubbrr’s technology, combined with Samsung’s hardware, gives us the tools we need to not only improve efficiency but also elevate our in-store experience with impactful, real-time digital solutions.”

Mr. Pickle’s is also leveraging the Samsung Visual Experience Transformation (VXT) cloud-native content management system to enable the remote creation and deployment of content across its entire network of displays.

Looking ahead, Mr. Pickle’s plans to launch the Grubbrr Retail Media Network as a new revenue channel, leveraging the Samusng VXT solution to manage advertising content on its kiosks and in-window displays.

"Today’s diners seek convenience, quality service, personalized choices and seamless technology," said Sara Grofcsik, head of sales, display division, Samsung Electronics America. "Mr. Pickle’s Sandwich Shop embraces these expectations by leveraging Samsung and Grubbrr solutions to enhance every dining experience. Through frictionless ordering and dynamic content management, the brand is able to stand out and create lasting connections with its loyal customers."

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