Meijer triples its home delivery service range
A regional Midwest discount retailer is extending how far it can fulfill online orders from stores.
Meijer is expanding its online delivery service area, tripling its range from an approximate 20-minute radius from its stores to 60 minutes. According to the company, this extended zone makes its online delivery service available to nearly four million additional households in rural and urban areas across the Midwest, with items delivered in as little as three hours.
Customers can verify whether they are in a delivery area through the Meijer app or e-commerce site by navigating to "delivery" and then adding their address. To encourage customers to try the service, Meijer is offering free home delivery in the extended zone to those who purchase at least $35 in pet or beauty products, or $50 in general merchandise, through Feb. 1, 2025.
After the promotion expires, customers in the extended home delivery zone will have an extended range delivery fee. Customers using SNAP benefits can continue to receive free home delivery in the extended zone after the promotion ends.
Meijer first launched delivery in the Detroit market in 2016 and gradually broadened the service's availability across its store footprint over the next few years. When the pandemic increased demand for grocery delivery, the retailer expanded its hours to allow more customers to use the service.
Today, all Meijer grocery stores and supercenters offer home delivery. The company also began offering delivery in partnership with Instacart in 2020. And in collaboration with Uber Eats in 2022. Other omnichannel options offered by the retailer include in-store pickup and a mobile "shop & scan" feature.
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"We heard from many customers that were interested in using home delivery to make their grocery shopping more convenient but couldn't because they were outside of the delivery range," said Emily Henao, VP of digital experience at Meijer. "We know our customers are busier than ever, and this expansion gives us a unique opportunity to make their lives easier."
Based in Grand Rapids, Wis., Meijer is a privately owned, family-operated retailer that operates more than 500 supercenters, grocery stores, neighborhood markets and express locations throughout the Midwest.
