Amazon’s new livestream partnership will feature Martha Stewart
Some big-name celebrities will participate in a new collaboration between Amazon and the TalkShopLive video commerce platform that rolls out Black Friday.
This partnership will provide TalkShopLive access to Amazon's customer base, while introducing new shows and hosts to customers across Amazon and TalkShopLive. Launching on Black Friday (Nov. 29), the initiative will feature celebrity hosts including Martha Stewart, Jennifer Hudson, Eva Mendes, and Kimberly Schlapman of popular country band Little Big Town, each hosting live shows featuring a curation of Amazon’s Black Friday deals.
[READ MORE: Amazon Black Friday week begins Nov. 21]
Customers will be able to watch and shop content collaborations on TalkShopLive, the Amazon Live live shopping platform and Amazon Live’s FAST Channel, celebrity host Facebook pages and Instagram feeds, and any web or media property embedding the TalkShopLive video player.
"We’re very excited to launch Amazon Live’s first collaboration with TalkShopLive," said Wayne Purboo, VP of Amazon Shopping Video. "By leveraging TalkShopLive's impressive lineup of shows and talent, we're able to bring customers new ways to access and enjoy Amazon’s expansive Black Friday deals."
The following Black Friday live shopping shows will stream in prime time on Amazon Live and Talkshop Live Nov. 29 (all times Eastern)
7:00 p.m. Martha Stewart highlighting “Martha's 10 Good Things for the Holidays,” featuring a range of items from the Martha Stewart Collection on Black Friday deals, including products for the home, bathroom and kitchen.
7:30 p.m. Eva Mendes talking about how to overcome fears with products including her new children’s book and offering special bundles from her SKURA Style sponges line.
8:00 p.m. Jennifer Hudson discussing her new holiday album (also tied into an Old Navy holiday promotion) as well as Black Friday gift ideas for the holidays.
8:30 p.m. Kimberly Schlapman will share holiday hosting tips including Amazon Black Friday deals, favorite holiday recipes and tableware inspired by Little Big Town's new holiday album.
The shows will be produced by TalkShopLive’s winning producers and production team.
"TalkShopLive and Amazon Live both lead video commerce in the U.S., with each having already solidified itself as a place where customers go to find engaging, shoppable content with top talent," said TalkShopLive Co-Founder and CEO Bryan Moore. "By collaborating, we create a robust opportunity for both leading talent and brands that is unparalleled, allowing them to meet customers at point of inspiration to experience shoppable video across any surface or social platform we reach together."
