Uber enables video ad targeting of its customersUber’s advertising division is offering advertisers the opportunity to reach its customers with long-form video messaging, along with visuals. Exclusive Q&A: Ollie’s Bargain Outlet digitally drives store trafficOllie’s Bargain Outlet is expanding a successful pilot of using mobile and social media technology to boost store engagement and sales. Direct-to-consumer retailers innovate – in-store and online The direct-to-consumer (DTC) vertical is producing some interesting technology deployments that transform operations across channels. Salesforce: Generative AI will help drive holiday sales Holiday shopping won’t start for a few months, but Salesforce has released five seasonal shopping predictions. Walmart expands retail media network reach with partnerships Walmart is collaborating with several social and streaming companies to extend the reach of its Walmart Connect closed-loop media business. Newegg automates website content review with AI Newegg Commerce Inc. is leveraging artificial intelligence (AI) for product description quality assurance. Google provides virtual try-on with generative AI Google is expanding its generative AI-based shopping experience to include virtual try-on for apparel. Rewards app Fetch rolls out social features, enhances personalization Fetch is undergoing a major product update that includes a suite of social features, new back-end tools to enhance personalization, and a redesigned user interface. CSA Exclusive: Kohl’s turns associates into influencers Kohl’s Corp. is featuring a special group of social influencers on its livestream channel. Retailer interest for in-store marketing tech outpaces deployment A new survey reveals that retailers want to use in-store marketing solutions, but aren’t always achieving their goals. First Previous 74 75 76 77 78 Next Last
