Rewards app Fetch rolls out social features, enhances personalization

Fetch is undergoing a major product update that includes a suite of social features, new back-end tools to enhance personalization, and a redesigned user interface.

Previously in beta, the new Fetch 3.0 app release enables users to search for and add friends within the app. It also provides an activity feed where users can see which brands and purchases are earning their friends the most points and send reactions, as well as a leaderboard where friends can compete to be the top point-earner for the month. The leaderboard also allows users to track and compete against their own personal record.

Fetch has also made several performance and design improvements, such as a redesigned "Discover" page which improves visibility for brands and offers, and a new "For You" tab that curates the most relevant offers and allows users to sort by recency, point value, and category.

The new design additionally allows users to more easily track progress on offers that require multiple purchases. The update further includes a more powerful ranking algorithm, which draws from users' actual purchase history to deliver relevant brand recommendations and personalized offers based on what consumers are buying, in a privacy-compliant manner.

According to Fetch, results from the social beta show that the percentage of app users who use social features increased from 26.3% in January 2023 to nearly 50% in June. These users also engage with the app more frequently, with monthly scan-return rates 4.4% higher than non-social Fetch users.

"We have a motto here at Fetch: If there's something we can do to make things better for our users, we do it – even if it's difficult. With this update, we're continuing to elevate our product, and we're tapping into an emerging space within mobile commerce by bringing the experience from solo to social," said Wes Schroll, Fetch CEO and founder. "This is something completely new within the rewards space, and we're so excited to share this experience with our users."

"These social features tap into fundamental human desires – to see and be seen; to compete, cooperate, and celebrate," said David Berk, group president, product and technology at Fetch. "As we continue adding depth to this experience, our aim is to build an infinite world where people can always find new reasons to open the app and new ways to win the game of Fetch."

"Brand marketers today are faced with the significant challenge of signal loss from the demise of third-party identifiers, which has led to online ads becoming less effective," said Meredith Guerriero, COO  at Fetch. "With Fetch users submitting more than 11 million receipts every day, the platform is able to capture, in real time, item-level insight into individuals' entire purchase history. Because of this, Fetch is uniquely positioned to solve the biggest problem facing the adtech industry today."  

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Founded in Madison, Wis., Fetch has 18 million monthly active users who have collectively submitted more than 5 billion receipts and earned more than $676 million in rewards points. Fetch is available to download free