How well did Way Day perform for Wayfair?Analysis is in for Wayfair’s most recently held annual “Way Day” online sales extravaganza. Macy’s opens customers to off-site ad targetingMacy’s Inc. is partnering with a demand-side advertising platform to increase the reach of its retail media network. Victoria’s Secret fashion show to make comeback — completely reimagined Victoria’s Secret has overhauled its signature marketing event for a “new generation of women.” Amazon takes big metaverse step with immersive shopping experience Amazon is now letting customers buy real goods from storefronts in virtual worlds. Survey reveals Gen Z social media, branding trends Gen Z consumers have unique preferences when it comes to digital engagement and selecting brands. Consumers reveal what will impact Memorial Day shopping choices A new survey sheds light on the drivers of Memorial Day purchase behavior. Exclusive Q&A: Jason John, chief marketing officer, 1-800-Flowers.com 1-800-Flowers.com is leveraging technology innovation all year round. Uber expands CPG advertising opportunities CPG brands can now directly promote their brand and products via the Uber Eats delivery app. Chipotle marks Cinco de Mayo on Gen Z-friendly social site Chipotle Mexican Grill continues its innovative promotional efforts with the Partiful events platform. Yahoo enables digital ads for shoppability Yahoo Advertising is partnering with e-commerce platform Pear Commerce to directly connect digital advertisers and consumers. First Previous 75 76 77 78 79 Next Last
