MARKETING/SOCIAL MEDIA

As the retail industry looks toward the year ahead, many businesses are exploring how AI can help them deliver a better customer experience, and a better bottom line.

A new survey reveals that “Swifties” carry some real purchasing power.

Once again, Walmart is providing a discount plan and pricing tool for new sellers on Walmart Marketplace.

One marketing channel rules them all when it comes to how often it delivers an offer that drives a consumer purchase.

The CEO of Southeastern regional chain Bealls Inc. hosts two podcasts designed to connect with customers and employees.

PayPal Holdings Inc. is introducing six new artificial intelligence (AI)-based customer engagement solutions.

Bob Evans Restaurants LLC aims to create deeper customer connections, with some help from its customer app and artificial intelligence (AI) technology.

A regional food, fuel and pharmacy retailer is overhauling its customer loyalty offering.