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MARKETING/SOCIAL MEDIA

  • Study: Even younger shoppers like stores

    More than three-quarters of consumers are shopping at bricks-and-mortar stores just as much as or more than they did a year ago.   That's according to Consumer View, a new quarterly report from the National Retail Federation. NRF is working with Toluna Analytics to produce the report, which is designed to gauge consumer behavior and shopping trends related to stores, online channels, customer loyalty, technology and other issues.  

  • American Eagle Outfitters in new loyalty offerings

    American Eagle Outfitters has gone omnichannel with its loyalty program.   The teen apparel retailer announced the launch of AEO Connected, a highly digitized loyalty program for its American Eagle and Aerie customers. Over 16 million current rewards members were immediately converted to AEO Connected.   

  • Walmart signs on for Facebook's new platform

    The nation's largest private employer is working with the country's largest social network.    Walmart has signed on to use Facebook’s Workplace enterprise collaboration platform. Launched in fall 2016, Workplace is designed to connect colleagues within a company, and allow them to message each other, share images and broadcast live videos.   

  • Shoppertrak: December 2017 calendar to influence shopper behavior

    This holiday season offers retailers something they haven't experienced in five years.   For the first since 2012, there will be four Saturdays in December prior to Christmas Day, according to Shoppertrak, which noted that the busiest shopping day of the year will fall on Black Friday, Nov. 24. Saturday, Dec. 23 and Saturday, Dec. 16 are expected to be the second and third busiest shopping days, respectively. (The full list is at the end of the article.)  

  • Report: Consumers to get early jump on holiday shopping

    More and more Americans plan to get an early start on their holiday shopping. And they also plan on spending more.    Nearly half (45%) of Americans plan to start holiday shopping before November, with one in four starting before October, according to RetailMeNot's 2017 Holiday Retail Trends and Guide. Retailers are capitalizing on this earlier start: Nearly 80% indicated they will begin holiday marketing efforts earlier this year.   

  • Jewelry brand teams up with Mastercard on VR shopping app

  • Nordstrom in deal with fast-growing online apparel start-up

    Nordstrom is collaborating with a retailer known for its high-quality, ethically made fashion basics and "radical transparency."   The department store retailer's themed pop-up shop concept, Pop-In@Nordstrom, will be dedicated to a collection of products from Everlane. The in-store shop will launch in eight Nordstrom stores on Sept. 29, and run through Nov. 12. Items will also be available online.   

  • Nothing scary about this forecast

    There is good news for retailers in a just-released survey on Halloween spending.   Americans will splurge on costumes, candy and pumpkins for a record $9.1 billion in Halloween spending this year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. That's up 8.3% from last year’s previous record of $8.4 billion.  
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