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MARKETING/SOCIAL MEDIA

  • ICSC: Omnichannel shoppers to rule this holiday

    Nearly all shoppers will be shopping a variety of channels this holiday season.   Ninety-six percent of shoppers plan to make a purchase from a retailer who has both a physical and an online presence, with 40% of them buying online and picking up in-store, according to a report by the International Council of Shopping Centers. And 81% of those shoppers plan to make additional purchases when collecting their item(s).  

  • Amazon to embark on Big Apple hiring spree

    Amazon is about to put down some new roots in New York City — and is hunting for new employees to support the operation.  

  • Target in major expansion of next-day delivery program

    The delivery wars continue to heat up as Target Corp. announced it was rolling out its next-day delivery service of household essentials, Target Restock, to eight new markets.  

  • Amazon adds first hospitality partner to its Shop with Points program

    Amazon is giving Hilton Honors members a new way to redeem their points.    The global hospitality company is joining Amazon’s Shop With Points program, a move that will enable Hilton Honors members to redeem their loyalty points for purchases on Amazon. Hilton is the first hotel brand to join Amazon’s program.   

  • Study: Back-to-school shopping not over yet

    School may be back in session, but the back-to-school (BTS) shopping frenzy continues.    And as parents continue to purchase merchandise from newly distributed classroom supply lists, 42% of BTS shoppers expect to spend more this school year compared to 2016, according to new research and insights from Acosta, a sales and marketing agency in the consumer packaged goods (CPG) and retail merchandising industry.  

  • Price is not the biggest driver for the first native digital generation

    Social media plays a huge role — bigger than pricing — when it comes to influencing the purchase decisions of Generation Z.   

  • Unlikely pairing: Rue La La and coffee giant

    Rue La La members are getting a new “perk” for their loyalty.   The online fashion retailer is partnering with Dunkin' Donuts in a new mobile marketing program. In a move to bolster the coffee giant’s DD Perks loyalty rewards program, models in Rue La La’s custom-branded, shoppable boutique, "Girl on the Go: Fall Style,” will be touting Dunkin’ Donuts beverages as accessories to their fall looks.  

  • Walmart to make a big move—literally—in about five years

    Even headquarters have shelf life.   Walmart is planning to build a new, central headquarters — one better suited to a "digitally native" workforce — in its hometown of Bentonville, Arkansas. The discount giant revealed the news in a note by CEO Doug McMillion on the company's website.   
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