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Albertsons has a new marketing leader

Albertsons has made an executive promotion that to grow the company’s innovation efforts and brand expertise.

Sean Barrett has been named senior VP of advertising and marketing, effective April 30. He will work out of the Boise, Idaho corporate campus.

Barrett previously held the position of group VP innovation, product and brands on the company’s Own Brands team. In this role, he oversaw innovation efforts across Albertsons’ various private label brands.

“Sean’s depth of expertise in retail makes him the ideal leader to take on this new role,” Shane Sampson, chief marketing and merchandising officer, said. “In his prior role with our own brands team, Sean led the rebranding and integration of our popular brands like O Organics, Open Nature and Signature across the enterprise. Sean also helped to drive innovation in our product development, ensuring shoppers constantly have new and exciting products to find in our stores. I’m excited to have a leader of his caliber to run our advertising and marketing efforts.”

Before Barrett engineered product success through Albertsons’ own brands team, he worked as chief marketing officer of the Procter & Gamble/Whirlpool joint venture. Barrett also has prior experience working for Johnson & Johnson Consumer Products, and in the financial services industry for SEI Investments.

Barrett joined Albertsons Companies in April 2015 from P&G. Following the merger between Albertsons and Safeway, he helped integrate own brands into all Albertsons stores and has been at the forefront of the team’s innovation efforts.

Albertsons plans to introduce more than 450 new O Organics products and more than 240 new Open Nature products in 2018, with additional product releases planned across its portfolio of brands throughout the year.

Barrett’s new role is effective April 30 and he will operate out of the Boise, Idaho corporate campus. Barrett has a BA in Economics and Computer Science from Boston College and an MBA from London Business School.

Albertsons is currently in the process of planning the integration of Rite Aid with the recent expiration of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 in March. That milestone satisfied one of the conditions to the closing of the merger, which remains subject to other customary closing conditions, including the approval of Rite Aid’s stockholders.

With the Albertsons-Rite Aid merger, originally announced in February, the combined operation is poised to become the No. 4 retail pharmacy operator in terms of pharmacy sales.
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