Target runs into snafu in its latest designer collaboration
One of the most eagerly-anticipated items of Target’s limited-edition tie-up with iconic British bootmaker Hunter won’t be available after all.
Target said on Friday that the women’s tall rain boots that were part of the Hunter for Target collection would not be made available because the production didn’t meet the standards of the chain or of Hunter. (The collection debuted online and in store on Saturday, April 14. At the time, Target said the boots would be delayed due to some “production issues.”)
The Target-Hunter collaboration has some 300 items. But Hunter is best known, especially in the U.S., for its women’s tall rain boots, which come in a variety of colors and are considered fashionable as well as highly functional. The Target version was to be priced at $40, compared to original Hunter boots which sell for about $150. The discounter said it is working with a third party to recycle the product.
“While this collaboration has brought joy to millions of guests who have shopped it over the past week, the risk of further disappointing our guests is a risk we aren’t willing to take,” said Mark Tritton, chief merchandising officer and executive VP, Target. “Rest assured we’ll look into how this happened, and we’ll work hard to ensure it doesn’t happen again.”
Target said on Friday that the women’s tall rain boots that were part of the Hunter for Target collection would not be made available because the production didn’t meet the standards of the chain or of Hunter. (The collection debuted online and in store on Saturday, April 14. At the time, Target said the boots would be delayed due to some “production issues.”)
The Target-Hunter collaboration has some 300 items. But Hunter is best known, especially in the U.S., for its women’s tall rain boots, which come in a variety of colors and are considered fashionable as well as highly functional. The Target version was to be priced at $40, compared to original Hunter boots which sell for about $150. The discounter said it is working with a third party to recycle the product.
“While this collaboration has brought joy to millions of guests who have shopped it over the past week, the risk of further disappointing our guests is a risk we aren’t willing to take,” said Mark Tritton, chief merchandising officer and executive VP, Target. “Rest assured we’ll look into how this happened, and we’ll work hard to ensure it doesn’t happen again.”