MARKETING/SOCIAL MEDIA

Retailers are producing a lot of mobile content, but that doesn’t guarantee it gets viewed.

Consumers respond to personalized marketing, but retailers must respect certain boundaries.

Farmstead is turning shopping lists into a highly targeted promotional tool with predictive analytics.

Instagram wants to make it easy — very easy — for its users to shop looks from their favorite celebrities, influencers, athletes and other high-profile folks.

Alexis Bittar is targeting emails to customers who may have long-term regrets about missed purchases.

Target Corp. is building anticipation for the launch of its design collaboration with Vineyard Vines by publishing a digital look book previewing the collection.

eMeals takes an alternate, technology-based approach to the meal kit retail model.

Every retail marketer has had the same nightmare.