Peapod adds subscription service SKUs to assortment

Dan Berthiaume
Senior Editor, Technology
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Nurture Life

An online grocer is providing access to products ordinarily only available via subscription.

Peapod is exclusively partnering with Chicago-based Nurture Life, an online subscription platform offering freshly prepared, made-to-order, healthy meals and snacks for children. Peapod will be the first retailer to sell individual SKUs from Nurture Life.

Nurture Life provides nutritious, ready-to-eat baby, toddler and kid meals that are developed by a team of registered dietitians and chefs to ensure that they provide the appropriate balance, nutrition and portions for babies and kids as they grow. This is the first initiative in Peapod's strategy to focus on providing a variety of nutritious options for Midwest customers.

"Nurture Life sets a new standard for kids food in America by providing nutritionally balanced, ready-to-enjoy meals for busy families at a time when there aren't enough healthy options that your child wants to eat, and there isn't enough time to cook everything yourself," said Jennifer Chow, co-founder of Nurture Life. "We are thrilled to now offer a variety of our most popular meals and snacks to Peapod customers in the Midwest."

"Peapod is committed to linking our customers to a constant flow of unique items that help make meal-time as healthy and friction-free as possible," said Spencer Baird, senior VP of merchandising for Peapod. "Our partnership with Nurture Life is special because it allows us to uniquely address meal-related friction for households with kids. We are pleased to add Nurture Life to our rapidly evolving base of meal solutions."

Starting at $4.25, Nurture Life is now available on