Macy’s ‘reimagines’ men’s department in Herald Square store

Macy's has transformed the men's floor of its New York City flagship with new brands and curated assortments.

Macy’s is unveiling a major renovation to its main floor men’s destination of its 34th Street flagship in New York’s Herald Square. The reimagined concept features new products and brands, as well as a curated space highlighting trends called “The Park.”

The 14,500-sq.-ft. main floor space has been updated to appeal to fashion-conscious, urban customers. Along with a more on-trend setting, Macy’s has added such brands as Scotch & Soda and Coach men’s apparel to the mix, and a premium denim zone with J Brand, 7 For All Mankind, Fidelity, and Naked & Famous Denim.

The Park, a 4,500-sq.-ft. hub within the redesigned men’s department, is home to on-trend men’s fashions and accessories from a revolving selection of new brands such as Desigual, Avirex, Paisley & Gray, INC Onyx and more. The assortment, which refreshes every eight to 12 weeks, provides shoppers the opportunity to build outfits from head-to-toe.

“This reimagination sets the bar with our men’s customer,” said Mark Stocker, general business manager of men’s and kids. “We’re transforming his shopping experience, and I’m excited to see the concept rolling out to the remaining flagships with great fashion expressed in every Macy’s.”

“Macy’s curated assortment inspires our customer to express himself through fashion, while showing him how to effortlessly wear head-to-toe looks,” said Durand Guion, VP of Macy’s fashion office. “We know that he loves to shop according to his style, is drawn to elevated fashion and continues to trust us to offer everything he needs, including the best brands and must-have items to update his wardrobe.”

The largest retail brand of Macy's, Inc., Macy’s runs approximately 640 stores in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as e-commerce site macys.com.