GNC personalizes health – via subscription

Dan Berthiaume
Senior Editor, Technology
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GNC Holdings Inc. is providing custom wellness products and services with a monthly subscription program.

Known as GNC4U, the service delivers vitamins and supplements specifically recommended based on individual health needs and lifestyle goals. Based on an individual’s age, gender and personal and family health history, GNC will create a science-backed wellness plan curated with vitamins and supplements.  

Participants begin by taking a free online lifestyle quiz, focused on wellness, sports nutrition and weight management. Based on the individual’s responses, GNC scientists build a customized vitamin and supplement, exercise and nutrition plan which customers can access in a personal online wellness dashboard. 

In the dashboard, consumers order personalized daily packs. GNC then ships a 30-day supply of personalized daily packs. The package will arrive with the consumer’s name on it, and a new 30-day supply is automatically shipped each month. While packs are tailored to each individual, all packs will include up to eight different vitamins and supplements, which are divided into once or twice daily packets. 

In addition to the vitamins and supplements, GNC4U provides a diet and exercise program customized for a consumer’s individual wellness needs and designed for what their bodies require to achieve peak performance.These plans can be designed around goals such as improving heart health, focus or sleep.

Furthermore, consumers can share genetic information via a GNC4U DNA test kit or provide previously sourced DNA information.This enables the service to look at an individual’s genetic traits, such as fat metabolism, to help personalize vitamins, supplements, and diet and exercise schedules. Subscription pricing is based on individual needs.  

“When it comes to wellness, everyone has different aspirations that no single nutrition plan, exercise routine or vitamin and supplement regimen can help achieve,” said Ryan Ostrom, chief brand officer, GNC Holdings Inc. “For over 80 years, GNC has been a leader in innovative offerings for living well, and GNC4U is just the first step in our quest to provide the most personal nutrition solutions for today’s consumer.” 

GNC4U builds upon an initial omnichannel subscription program the retailer launched in June 2019. Based on the Ordergroove relationship commerce platform and Salesforce Commerce Cloud, the GNC program enables customers to enroll and use subscriptions to order and reorder favorite products online and in retail stores.