MARKETING/SOCIAL MEDIA

A youth-oriented apparel retailer and a marine equipment retailer are leveraging new artificial intelligence search technology from Salesforce and Cimulate.

The consumer path to purchase is becoming increasingly non-linear.

Walmart advertisers are gaining new opportunities to reach customers via connected TV.

A regional grocery and convenience retailer is integrating loyalty, digital coupons, e-commerce, catering and made-to-order services into one system.

QC Codes are still resonating with consumers – offering a key opportunity to brands and retailers.

A Texas-based sporting goods and outdoor recreation retailer is partnering with a financial services company to offer a new loyalty and payment platform.

The winter of 2025-26 was a tough one for much of the country, but it didn’t stop retailers from making customers feel seen.

Costco Wholesale Corp. is fine-tuning its targeting of online ads for brands participating in its retail media network.