MARKETING/SOCIAL MEDIA

Albertsons Cos. is partnering with Adobe Experience Cloud to drive hyper-personalization, wherever and whenever a promotion is triggered.

Cult favorites and prestige beauty brands will soon be available at Kohl’s Corp.

New analysis reveals that a majority of shopper journeys begin on Amazon, regardless of where they end.

Chain Store Age spoke with Destination XL Group (DXL) about how it uncovered a big problem with “hijacking” of shoppers’ online journeys and applied machine learning technology to solve it.

Target Corp. is going green this spring.

An omnichannel beauty startup is testing an interactive digital swatch panel to boost in-store hair color sales.

BJ’s Wholesale Club is stepping up its promotional efforts with data-driven marketing.

An outdoor brand known for its coolers and drinkware is offering augmented reality and 3D visualizations online.