Bed Bath & Beyond kicks off omnichannel college promotion

Bed Bath & Beyond wants to help incoming college kids prepare for the transition to a campus residence.

The home goods retailer is officially kicking off its promotion for the 2022 back-to-college season, which it calls “Decision Day,” with a variety of targeted services and products. These include:

• The Bed Bath & Beyond “College Savings Pass” discount, which offers 20% off every student purchase through Friday, Sept. 30 (standard coupon terms apply).
• A “pack & hold” service allows college students to shop locally or online, and pick up items when needed, at a store near their campus (available starting mid-May).
• Back-to-college online shopping checklist.
• Same-day delivery.
• Product assortment of national brand and private label items, including bedding, bath, storage, and kitchen and small appliances for every stage of college life.

Other features of the promotion include:

Global retail bank, payments, and shopping service Klarna has teamed up with Bed Bath & Beyond to launch a Back-to-College sweepstakes that runs through July 17 in the 50 U.S. states and Washington, D.C. During that period, shoppers will be able to enter for a chance to win one of five back-to-college shopping sprees, either one grand prize of $1,500 in Bed Bath & Beyond e-gift cards, or one of four first prizes, a $500 e-gift card.

Integrated marketing support
Bed Bath & Beyond's integrated marketing effort to support the 2022 Back-to-College season leads with the “make it yours” campaign, with the messaging that wherever students go to college, Bed Bath & Beyond can help "make it cozy, make it styled, make it easy and make it yours." The campaign will include 15 spots for connected TV; print and digital paid media; direct-to-consumer mailers and emails; a college influencer program; ongoing social content; and partner activations.

All Bed Bath & Beyond products for college-bound customers are available in-store and online through the app or dedicated section of the retailer’s e-commerce site.

“Bed Bath & Beyond has long been a favorite destination for the college set, trusted for having all the essential products and services needed to outfit a dorm room or off-campus apartment," said Rafeh Masood, executive VP and chief customer officer at Bed Bath & Beyond. "Back-to-college gets underway even earlier this year as more people join ‘Decision Day’ excitement. Whether it's bedding or bath accessories, storage and organization solutions, kitchen essentials or home decor, Bed Bath & Beyond offers a range of products—all at accessible prices—to ensure students are equipped for on- or off-campus living."

As of November 27, 2021, Bed Bath & Beyond had a total of 995 stores, including 809 Bed Bath & Beyond stores in all 50 states, the District of Columbia, Puerto Rico, and Canada, 133 Buybuy Baby stores and 53 stores under the names Harmon, Harmon Face Values or Face Values. The company is a partner in a joint venture that operates 10 stores in Mexico under Bed Bath & Beyond banner.