MARKETING/SOCIAL MEDIA

Walgreens is further opening its customer base to targeted ads from suppliers, beyond digital and programmatic into TV.

Chain Store Age recently spoke with Dakshi Agrawal, IBM fellow and chief architect for AI, IBM, about how “conversational AI” is changing the way retailers engage customers.

A number of major grocers are making their products available on a new multi-retailer e-commerce engine.

Walmart is directly selling select food products on a popular food-focused television channel. 

A family-oriented retailer focused on immersive customer experience is launching what it calls the first e-commerce platform where kids can safely shop online.

Petco Health and Wellness Co. is enabling its vendors to sponsor products and display ads across its desktop and mobile commerce platforms.

Badgley Mischka is unifying its customer’s store and payment accounts as it streamlines online purchasing.

Walmart is extending its push into fashion as it looks to enhance the customer shopping experience of buying clothes online.