MARKETING/SOCIAL MEDIA

A French retail giant is saying “oui” to providing suppliers with direct, targeted access to its shoppers. 

Pella Corp. is letting homeowners in select markets see pricing and purchase replacement windows and patio doors without visiting a brick-and-mortar store.

Verishop intends to draw young shoppers with an app-based livestream shopping offering.

A Hollywood actress known for scatterbrained roles is helping give consumers rational motivation to purchase organic and health-focused food and CPG brands.

Video games are emerging as a mainstream channel for online consumer engagement, and even sales.

At least four major retailers are running June sales extravaganzas that directly compete with Amazon Prime Day.

One of summer’s most iconic events is returning after being hijacked last year by the pandemic. 

Independent retailers and brands face stiff competition from large online marketplaces, but can leverage personalization and product quality to thrive.