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Amazon sets official date for Prime Day

Amazon Prime Day 22
Amazon Prime Day returns this July.

Amazon has confirmed the two days in July it will host its annual Prime Day omnichannel sales extravaganza.

The 48-hour event kicks off Tuesday, July 12 at 3 a.m. EDT and runs through Wednesday, July 13 for Prime members in the U.S., Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, and the U.K.; and also for the first time ever in Poland and Sweden. This year marks a return to July, which is the month Prime Day was hosted every year from its initial launch in 2015 through 2019.

Later this summer, Amazon will hold Prime Day events in India, Saudi Arabia, and the United Arab Emirates. Amazon will also host Prime Day in Egypt for the first time.

According to Amazon, customers will be able to shop products from national brands and more third-party sellers than the 2021 edition of Prime Day, including many small and medium-sized businesses. New deals across product categories will go live throughout Prime Day, including theme categories such as “Customers’ Most Loved,” “Internet Famous,” and a selection of Climate Pledge Friendly products.

[Read more: Amazon certifies eco-friendly products; Climate Pledge gains momentum]

Prime Day promotions start early
In addition, Amazon is offering early deals and new, member-only offerings starting Tuesday, June 21. These include savings of up to 55% on select Amazon devices; discounts on Fire TV smart TVs from brands including Toshiba, Insignia, Pioneer, and Amazon; and early deals from celebrities and influencers on the Amazon Live livestream shopping platform, including a special sales event with actress/singer Hilary Duff on Tuesday, June 28.

Other special promotional features and offerings Amazon is launching ahead of Prime Day include:

  • From June 28 through July 11, Prime members can get 0% APR on three equal monthly payments when they spend $50 or more on eligible products on Amazon upon credit approval by buy now, pay later platform Affirm. For example, a $300 purchase might cost $100/month over three months at 0% APR.
  • Starting June 29, Prime members will save 20% on select everyday essentials at Amazon Fresh stores across the U.S. Members can obtain this new benefit year-round by scanning their Amazon app at the register or paying with a credit card registered to their Prime account.
  • From July 1-29, Prime members get a $200 Amazon Gift Card instantly upon approval for the Amazon Prime Rewards Visa Card. Cardmembers with an eligible Prime membership can earn 6% back at Amazon and Whole Foods Market on Prime Day and 5% back year-round, plus 2% back at restaurants, gas stations, and drugstores, and 1% back everywhere Visa is accepted.
  • From June 21 through July 11, for every $1 spent on eligible small business products, customers will receive a chance to win prizes. In the U.S., this includes a pre-game experience and tickets to Super Bowl LVII, VIP passes to music experiences in Los Angeles and Las Vegasand a VIP trip to Amazon’s first-ever clothing store, Amazon Style, near Los Angeles. Prime members can discover and shop products from small business brands on Amazon’s site with the new Small Business Badge.
  • From June 16 through Prime Day, Prime members can receive a $10 credit toward their Prime Day order or future Amazon purchase by collecting a digital “stamp” for completing each of four Prime activities: stream Prime Video, listen to Prime Music, borrow a Prime Reading or Kindle Unlimited book or add one to their library, and make a Prime-shipping eligible purchase.

Prime Day is a big deal
Amazon’s annual Prime Day extravaganza has become a significant sales driver not only for the company, but for numerous other retailers that have launched their own competing events. Adobe estimated that total U.S. online spending across retailers surpassed $11 billion during Prime Day 2021, which was held June 21-22.

The 2021 figure represents 6.1% growth compared to $10.4 billion in total Prime Day 2020 online revenue, which sharply grew 45% from the 2019 edition of Prime Day. The 2020 event was held in October during peak COVID-19 pandemic conditions.

“With the small businesses and national brands our members love and trust, we’re excited to offer some of our best Prime Day deals yet to even more customers around the world,” said Jamil Ghani, VP of Amazon Prime. “This year, we’re making it simple for members to find the best deals, from personalized deal recommendations to Alexa reminders. It’s never been easier for Prime members to shop, save, and make the most of Prime Day.”

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