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06/16/2021

BigCommerce provides retailers a choice of data analysis tools

Dan Berthiaume
Senior Editor, Technology
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A leading e-commerce platform is letting retailers personalize the technology they use to enhance customer personalization.

BigCommerce is launching Big Open Data Solutions, a product suite of native and best-of-breed partner data solutions that enable retailers selling on its platform to aggregate, analyze, understand and use online store data to gain insight into customer behavior.

Accessible through the BigCommerce Control Panel, Big Open Data Solutions allows retailers to use pre-built integrations with Google BigQuery and Twilio Segment to securely transfer their storefront data to a data warehouse or a customer data platform (CDP). 

Participating retailers will have the opportunity to work directly with these and other BigCommerce partners to set up and connect with solutions across data warehousing, business intelligence, customer data platforms, analytics and personalization, reducing development costs and barrier of entry to get up and running.

With Big Open Data Solutions’ native integration to the Google BigQuery data warehouse, retailers can centralize all data into a single location for analytical insights that can connect to business intelligence tools to generate customized reporting across their customer, order and product catalog data. Customer data platforms enable retailers to centralize storefront shopper behavioral data and create a unified customer profile.

According to BigCommerce, unifying data from disparate data sources into a single location gives merchants a more holistic view of store activity to better optimize business operations, create personalized customer experiences and develop targeted marketing and promotion campaigns that further drive revenue growth and profitability.

Big Open Data Solutions currently includes:
•    Analytics: BigCommerce Analytics & Insights, Glew.io, PayHelm, Google Analytics, DynamicAction, Trendalytics;
•    Business intelligence: Google Data Studio;
•    Customer data platform: Twilio Segment;
•    Data warehousing: Google BigQuery;
•    Personalization: Constructor.io, Dynamic Yield, LimeSpot, Nosto; 
•    Web Analytics: Facebook Pixel and Conversion API, Google Analytics.

“At BigCommerce, we believe our merchants own their data, and should have the flexibility to use the data solutions and tools as they choose to get the results they need,” said Jimmy Duvall, chief product officer at BigCommerce. “Just as our Open SaaS philosophy enables merchants to choose the partners and integrations that work best for them, this open data approach ensures that merchants aren’t limited to proprietary analytics tools. They can assemble the technology stack that fits their needs.”