Hot Topic launches livestream shoppingA specialty mall retailer of officially licensed entertainment and music merchandise is joining a hot interactive commerce trend. REI relaunches lifetime membership programREI Co-op is making some major changes to its loyalty offering. Nordstrom joins in-house media ranks with Walmart, Target, Best Buy An upscale department store retailer is the latest retailer to launch its own media company. Walmart unveils virtual fitting rooms Walmart is offering customers a “real life”-type clothes try-on experience — virtually. American Eagle takes marketing into the metaverse American Eagle Outfitters Inc. is spreading its wings into Roblox and flying higher with Snapchat as part of its spring campaign. Rite Aid launches new digitally-focused rewards program Rite Aid Corp. is offering new ways for customers to earn savings via a revamped customer loyalty initiative. Lowe’s combines education and shopping in new livestreams Lowe’s Companies Inc. is targeting first-time millennial homeowners with an instructional livestream series that includes an e-commerce component. Consumers see this retailer as providing the most bang for the buck As concern over prices, especially for food, grows, more than half of consumers turn to one retailer to save money. Study: Mobile communications jump among consumers The volume of mobile calls and texts made and received by consumers dramatically increased in 2021. Michaels connects advertisers to customers A leading arts and crafts retailer in North America is opening its customer base to targeted third-party ads. First Previous 125 126 127 128 129 Next Last
