MARKETING/SOCIAL MEDIA

Walmart Inc. is turning Black Friday into a three-part early holiday shopping event — it's also teaming up with everyone’s favorite cast of puppets for holiday marketing.

Artificial intelligence is changing how customers shop for the holidays, as well as how retailers compete for their business.

Albertsons Companies is introducing a new, lower-cost annual subscription program that links to its rewards offering.

A new survey from Deloitte sheds light on disconnects in how consumers and brands leverage artificial intelligence for an individualized shopping experience.

Winning over skeptical shoppers is a critical component of Black Friday success that pays dividends throughout the holiday season and beyond.

Global CPG treats and snack company Mars Inc. is giving Instagram users a new way to discover and purchase its products in time for a major candy holiday.

Best Buy Co. Inc. is beta testing an online hub for gamers and will soon open a dedicated gaming section in a California store.

Facebook and Netflix are once again celebrating the new season of a hit show with a curated shopping experience – and this time featuring Hollywood star power.

Ulta Beauty customers have a new curated shopping experience enabled by next-gen artificial intelligence.

Most consumers suspect retailers of using gimmicks and tricks with their Black Friday prices and deploy a mix of methods to keep them honest.