The brand with the highest Gen Z loyalty is…A technology giant leads all brands in popularity with Gen Z consumers. College students return to campus – here’s how retailers can join themBack to school also means back to college, and the start of the fall semester marks a major retail opportunity. EXCLUSIVE: David’s Bridal engages customers with reality series A leading bridal and special occasion dress retailer has wrapped the first season of an original streaming series focused on real-life customer stories. Albertsons taps The Fresh Market exec to be chief marketing officer Albertsons Cos. has named a new marketing leader. Shein targets college students with in-person events, ambassadors Shein is bringing back its Campus Tour and engaging college influencers. JCPenney to accept ‘retail regret’ trade-ins for limited time JCPenney wants to help consumers unload embarrassing purchases and replace them with its merchandise. Walmart adds photo, money service, auto care perks to Walmart+ Walmart’s paid membership program is increasing its value proposition. Stopping retail profit leaks starts with clean customer data In retail, customer records are never "just a database." eTail Boston: How to win shoppers and influence people Speakers at the recent eTail Boston conference discussed consumer fragmentation, the role of entertainment in discovery, and influencers. Crocs debuts social media mascot ‘Niles’ Crocs Inc. is bringing its digital crocodile logo to life. 1 2 3 4 5 Next Last
