How brands fail to meet online personalization goalsWhile most brands recognize the value of online personalization, a new survey reveals many of them are not achieving it. Amazon bringing back spring book promotionFor the second straight year, Amazon is returning to its bookseller roots with a sales extravaganza aimed at bibliophiles. Lowe’s extends brand into digital gaming Lowe’s Companies Inc. is in a new partnership with digital interactive game provider EA Sports. DoorDash provides quick-service partners with AI promotional tools Quick service restaurants delivering orders via DoorDash have several new artificial intelligence solutions to enhance menus and product imagery. Wegmans upgrades e-commerce site and app Wegmans Food Markets is improving its digital shopping experience across consumer devices. Amazon Pet Day returns in May For the fourth-straight year, Amazon will mark National Pet Month in May with a 48-hour sales extravaganza. Study: Personalized messages drive loyalty, sales Generic marketing message are a big turn-off to consumers. How purchasing TikTok would benefit Amazon Amazon has indicated it is not currently trying to acquire the U.S. business of TikTok, but that doesn’t make it a bad idea. Direct-to-consumer food brand ButcherBox joins Target marketplace A DTC purveyor of meat and seafood products is expanding its digital reach with Target and Shopify. JCPenney partners with 'Jimmy Kimmel Live!' to promote fashion JCPenney is teaming up with a popular late-night talk show to help spread the word that it offers on-trend fashions at affordable prices. 1 2 3 4 5 Next Last
