MARKETING/SOCIAL MEDIA

Best Buy Co. Inc. is playing a central role in launching and promoting a new tech-based simulated golf league with partners including legendary pro Tiger Woods.

CVS is letting its advertising partners deliver programmatic audio ads to shoppers in its stores.

TikTok is not waiting to begin its Black Friday and Cyber Monday promotion and plans holiday livestreams with celebrities including pop singer Nicki Minaj.

7-Eleven Inc. is gradually deploying its Gulp Radio commercial radio offering across all U.S. stores.

A leading Australian grocer will be the first Asian-Pacific retailer to deploy Instacart Caper Cart smart carts.

Alibaba Group is reporting a successful Global Shopping Festival sales extravaganza and AI-enabling search for business-to-business buyers and sellers on its platform.

A new survey takes a deep dive into consumer social media habits and expectations.

Multiple local and independent grocers operating across eight states are adopting artificial intelligence-equipped shopping carts.