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J.C. Penney expands in-store Sephora partnership
Plano, Texas – J.C. Penney Co. Inc. is expanding its in-store partnership with Sephora. Starting May 1, Penney will introduce Sephora to 25 additional stores, enabling the global beauty retailer to enter new and smaller markets, while expanding Penney’s reach as a destination for beauty.
Since the exclusive partnership launched in 2006, more than 500 Penney stores now feature a full-service Sephora offering.

