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Department store offers more flexible, personalized loyalty program
Nordstrom Inc. is enhancing the rewards it offers customers via its loyalty program. The retailer partnered with Aimia Inc., a data-driven marketing and loyalty analytics company, to expand the Nordstrom Rewards loyalty program. The expanded program launched in Nordstrom stores in the U.S., Canada, and Puerto Rico, and on Nordstrom.com in May 2016. In the first three months, Nordstrom has enrolled approximately 1.7 million new members. -
J.C. Penney narrows loss as rebuilding progresses
J.C. Penney Co. continues to make progress in its turnaround efforts as its narrowed its second quarter loss and posted a gain in same-store sales even as Macy’s and Kohl’s posted declines. The retailer also reaffirmed its full year forecast of a 3%- to 4% increase in same-store sales. It’s been a busy few months for Penney, which has been opening expanded appliance departments and testing in-store partnerships with Ashley Furniture and Empire Today.

