Veteran marketer joins outdoor retailer

Gander Mountain announced that Ron Stoupa will join the company as senior VP - marketing & e-commerce starting on Monday, Aug. 15.



Stoupa will lead all marketing and e-commerce functions, including brand development, customer engagement and omnichannel initiatives for Gander Mountain.



Stoupa brings Gander Mountain more than 25 years of experience with Sports Authority, The Pep Boys Inc., Bass Pro Shops, and other nationally-recognized brands. His background includes strategic planning, customer segmentation, insights and analytics, optimizing marketing mix structures, e-commerce strategy, digital and traditional marketing.



“Ron’s extensive background in leading the development and marketing of major national brands, coupled with his unique experience in omnichannel development, customer segmentation and marketing analytics will enable him to drive continued growth at Gander Mountain,” said Derek Siddons, president, Gander Mountain, which has more than 160 stores in 27 states.