Omnichannel

Consumers now have a new gifting option when ordering from 1-800-Flowers — digital gift cards.   Armed with the CashStar Commerce platform, the retailer now allows customers to select, purchase and personalize digital gift cards across its nine brands: 1-800-Flowers.com, Harry & David, The Popcorn Factory, Cheryl’s, Fannie Mae, 1-800-Baskets.com, Wolferman’s, FruitBouquets.com, and Stock Yards.   

Cyber Monday has made history — again.   With shoppers spending $3.45 billion online on Cyber Monday, Nov. 28, a 12.1% jump year-over-year, sales not only surpassed predictions, but made this the largest Cyber Monday shopping event to date, according to Adobe Digital Insights, which aggregated data from 23 billion visits to retail websites.  

One of the nation’s top mall operators is expanding an innovative concept is designed to solve the top pain point of online shopping: returns.    Macerich is expanding its Happy Returns service to three additional malls: Fashion Outlets of Chicago, The Shops at North Bridge, and Tysons Corner Center. The service builds on the success of the mall operator’s first Return Bar, at Santa Monica Place, Santa Monica, Calif.  

Ashley Furniture associates can now help shoppers throughout their shopping experience, without ever leaving their side.   Through a partnership with Mad Mobile, Ashley Furniture is launching a retail platform that will enable retail store associates use mobile devices to access available merchandise, customer data, and delivery information.     

More Amazon Prime shoppers skipped the Black Friday hype this weekend than ever before.   Only 59% of Prime members ended up shopping in-store on Black Friday, down from 65% last year. This drop represented a 9.2% year-over-year decline.   This message was delivered in a survey conducted by InfoScout. The study, which was conducted the day after Black Friday, tapped 2,000 shoppers.  

The power of digital Black Friday shoppers is officially a force to be reckoned with.   Of the 135.9 million U.S.-based consumers that shopped or plan to shop over the entire 2016 Black Friday Week, 57% shopped online. Almost four out of every 10 digital shoppers (37%) used a mobile device (such as a smart phone or tablet). Besides being an increase of seven percentage points, this customer segment is quickly approaching the number of desktop and laptop shoppers.  

Average spending per person over Thanksgiving weekend totaled $289.19, down from $299.60 last year, according to a survey conducted by National Retail Federation.  

Online spending hit a new record this past Black Friday, surpassing the $3 billion mark for the first time.   According to Adobe, Black Friday online spending surged 21.6%  year-over-year to $3.34 billion. Total online spending for both Thanksgiving and Black Friday hit $5.27 billion, reflecting a 17.7% increase over last year.