Omnichannel

For a long time, social wasn’t a closed-loop system; but with the shift of e-commerce to mobile-first, brands can now use the data and features of social media to create hyper-personalized connections that get users to buy. And as a result, retailers can better track in-channel purchases, as well as multi-touch attribution.   

Best Buy pulled out its latest weapon in the battle to win last-minute holiday shoppers: free shipping.     For the third year in a row, Best Buy will offer free expedited shipping in the final stretch of the holiday season. Starting Thursday, Dec. 15 through 11:30 a.m. EST on Wednesday, Dec. 21, BestBuy’s online shoppers will automatically have their shipping upgraded to two-day shipping on almost everything.     

As the holiday shopping season enters the home stretch, it’s brand’s last chance to deliver the categories shoppers need to complete their gift purchases.  

The pressure is on for retailers to not only meet customer expectations, but to exceed them as differentiation in the retail industry becomes paramount. Amazon has raised the bar for expectations with offers such as same-day delivery and free shipping, as well as spread its influence to become one of the world’s biggest retailers.  

Digital touchpoints are accelerating the pace of retail from all perspec-tives, including consumer demands.    A new report from digital benchmarking firm L2 identifies "must-have" omnichannel features that retailers can deploy to meet rising consumer expectations. The study evaluates the approach and performance of 96 re-tail brands with regards to key omnichannel pre-requisites.   

Century 21 is expanding into a new market.   The New York City-based off-price retailer will open its 12th store to date, and first in the state of Florida, at Sawgrass Mills, in Sunrise. The 85,000-sq.-ft. store will open on Dec. 16.    The Florida location will feature the retailer’s C21-On-1 Stylist Program, providing shoppers with the opportunity to book a free one-on-one appointment with a fashion stylist.         

Digital payments are getting a boost through a new partnership.   A strategic agreement between Citi and PayPal will enable Citi cardmembers to use their credit cards with PayPal seamlessly online, in-app or in-store in 2017. The agreement makes Citi the first global bank to partner with PayPal and tokenize cards for customers that want to use PayPal for in-store purchases, across Mastercard and Visa portfolios in the U.S.  

Pier 1 Imports Inc. reported better-than-expected results for its third quarter amid strong online sales.   The home decor retailer said it is still looking for a CEO to succeed Alex Smith, who steps down at year-end. It appointed company chairman Terry London to fill in as interim president and CEO, effective Jan. 1.